Introduction
Visit South Bend Mishawaka (“VSBM,” “we,” “our,” or “us”) is a nonprofit destination management organization serving St. Joseph County, Indiana and operating as a division of the South Bend Regional Chamber. Visit South Bend Mishawaka serves as the official tourism resource for the greater South Bend and Mishawaka region, undertaking marketing, sales, promotion, research, visitor services, and partnership development to advance economic vitality and quality of life throughout our community.
By accessing or using www.visitsouthbend.com (the “Site”), you agree to the terms and conditions described in this document, including our Privacy Policy and Accessibility Statement.
Privacy Policy
Overview
Visit South Bend Mishawaka respects your privacy and is committed to protecting personal information you choose to share with us. This section explains how we collect, use, and safeguard information gathered through the Site.
Information You Voluntarily Provide
You may choose to provide personal information when you:
- Subscribe to email newsletters
- Request visitor guides
- Register for events
- Submit inquiries or partnership requests
- Contact us via forms or email
Information may include your name, email address, mailing address, phone number, organization name, or other details you voluntarily provide. We use this information to:
- Respond to inquiries
- Fulfill requests
- Provide requested materials or services
- Send communications you have opted to receive
- Improve programs and outreach
You may unsubscribe from email communications at any time.
Automatically Collected Information
When you browse the Site, certain non-personally identifiable information may be automatically collected, including:
- IP address
- Browser and device type
- Pages visited
- Time spent on pages
- Referring website
- General geographic region
This information is used in aggregate form to improve the website and understand visitor behavior.
Cookies and Tracking Technologies
The Site uses cookies and similar technologies to improve usability, measure engagement, and support marketing efforts. Cookies may be used to:
- Improve website functionality
- Remember user preferences
- Measure website performance
- Support digital marketing and advertising campaigns
Users may disable cookies through browser settings, though some features of the Site may not function properly.
Analytics and Marketing Technologies
Visit South Bend Mishawaka uses third-party analytics and advertising technologies to better understand visitor behavior and support tourism marketing efforts. These technologies may include:
- Google Analytics – used to analyze website usage and performance
- Meta Pixel (Facebook Pixel) – used to measure advertising performance and deliver relevant tourism promotions
- Other digital marketing pixels or tracking technologies used by advertising platforms, marketing partners, or tourism promotion campaigns
These tools may collect information such as browser activity, device identifiers, and interactions with the Site through cookies or similar technologies.
Information collected by these platforms is governed by the privacy policies of those third-party providers.
Email Communications and Partner Messages
If you subscribe to our email communications, you may receive information about attractions, events, accommodations, and tourism opportunities in the South Bend and Mishawaka region.
In some instances, Visit South Bend Mishawaka partners or members may provide promotional content distributed through our communications. In these cases:
- Visit South Bend Mishawaka distributes the message on behalf of the partner
- We do not share your personal information with the partner
- If you voluntarily respond to a promotion, the partner may contact you directly
You may opt out of email communications at any time.
Data Security
Visit South Bend Mishawaka uses reasonable administrative, technical, and physical safeguards to protect personal information.
However, no electronic system can be completely secure, and we cannot guarantee absolute security.
Data Retention
Personal information is retained only as long as reasonably necessary to fulfill the purposes described in this policy unless a longer retention period is required by law.
Children's Privacy
The Site is not directed toward children under the age of 13, and Visit South Bend Mishawaka does not knowingly collect personal information from children.
U.S. State Privacy Rights
Residents of certain states may have privacy rights under laws such as the California Consumer Privacy Act (CCPA/CPRA) and other state privacy statutes.
These rights may include the ability to request access to or deletion of personal information.
Requests may be submitted using the contact information listed below.
Do Not Track Signals
Some browsers include a “Do Not Track” feature. Because there is not currently a universal standard for interpreting these signals, this Site does not respond to Do Not Track signals.
International Visitors
The Site is operated in the United States. By using the Site, international visitors consent to the transfer and processing of information in the United States.
Policy Updates
Visit South Bend Mishawaka reserves the right to modify this Privacy Policy, Terms of Use, and Accessibility Statement at any time.
Changes will be posted on this page with an updated effective date.
Continued use of the Site constitutes acceptance of those changes.
Contact Information
Visit South Bend Mishawaka
A Division of the South Bend Regional Chamber
Website: www.visitsouthbend.com
Email: info@visitsouthbend.com
Phone: 574-400-4000


