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About Us

Mission Statement

Visit South Bend Mishawaka is the lead destination marketing organization that promotes and develops the visitor experience to enhance economic growth and the quality of life for residents in St. Joseph County.

Destination Vision

South Bend Mishawaka, as the home of the iconic University of Notre Dame, is the primary service center of Northern Indiana providing unique experiences with its sports, arts and cultural heritage attractions and events, vibrant downtown riverfront communities and extensive outdoor recreation and shopping venues.

Visit South Bend Mishawaka Vision

Visit South Bend Mishawaka is the destination leader of the regional tourism industry through its recognized effective marketing communications, sales productivity and innovative brand partnerships.

Tourism's Local Impact

A study conducted by Certec, Inc. and commissioned by Visit South Bend Mishawaka has found that tourism accounts for over $708 million contributed to our local economy. Roughly 8,357 jobs in St. Joseph County are directly related to tourism.