Impact of Tourism

Annual Report 

Read the 2024 Visit South Bend Mishawaka Annual Report for an in-depth look at tourism’s impact on the community and VSBM initiatives.

Economic Impact Study

Visit South Bend Mishawaka regularly partners with Certec to produce a report studying tourism and hospitality impact on the St. Joseph County economy. Read the full report for a look at the latest numbers, reflecting the 2021 calendar year.

St. Joseph County Tourism Master Plan

The 2025 St. Joseph County Tourism Master Plan is a framework to inform the efforts of the Visit South Bend Mishawaka team while providing strategic guidance around future financial investments. Our goals include the following: Enhancing visitor experiences; improving resident quality of life; fostering economic growth; and, encouraging investment.