About Us
Mission Statement
Visit South Bend Mishawaka is the lead destination marketing organization that promotes and develops the visitor experience to enhance economic growth and the quality of life for residents in St. Joseph County, Indiana.
Destination Vision
St. Joseph County, home to the iconic University of Notre Dame, serves as the primary hub of Northern Indiana, known for its sports, arts and cultural attractions, vibrant downtown riverfront communities, and abundant outdoor recreation and shopping.
Visit South Bend Mishawaka Vision
Visit South Bend Mishawaka is the destination leader of the regional tourism industry through its recognized effective marketing communications, sales productivity and innovative brand partnerships.
Tourism's Local Impact
A study conducted by Certec, Inc. and commissioned by Visit South Bend Mishawaka has found that tourism accounts for nearly $1.5 billion contributed to our local economy. Roughly 12,953 jobs in St. Joseph County are directly related to tourism.
